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How Your CPA Could Harm Your Sales

Discover why setting a low cost-per-acquisition (i.e. payout) isn't just bad for affiliate marketing campaigns, but could also damage valuable relationships. We explain how to balance CPA with key data and introduce you to a payout calculator to help optimize your strategy.

February 13, 2025

Product updates

Squaredance’s New Pricing Model: More Affordable Than Ever

Learn about our aggressive new approach to pricing. The goal? For brands to see savings much quicker, allowing them to grow and reinvest into their partnerships more effectively.

February 14, 2025

Optimize Affiliate Performance with Go-to-Market Packages

Congrats on launching your campaign! Hard part’s done. Sort of. Now, it’s time to package all of your hard work up and make a promotional 1-pager to get affiliate partners excited to promote your offer.

September 24, 2024

Q2 2024 Affiliate Marketing Channel Performance Report

We're more than halfway through the year, which means it's time to step back, analyze, and optimize. Gear up for the indispensable Q2 2024 Affiliate Marketing Channel Performance Report, designed specifically for marketers looking to maintain a leading edge in the dynamic industry landscape.

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Discover our Playbooks

Our playbooks will teach you how to master the tools of Squaredance and grow your program into an effective channel for customer acquisition.

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6 Types of Conversion-Focused Landing Pages

Learn how 6 types of landing pages use promotional tactics to increase purchase intent and create lasting impressions.

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How to Build a Landing page

Download our step-by-step guide on how to build an effective landing page from scratch. Everything from gathering your assets to going live.

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Landing Page Best Practices

Explore real-life examples of landing pages and see how you can apply these best practices to increase your sales.

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Case Studies

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Revenue per Partner

Conversion Rate

This brand used a less is more approach to grow affiliate sales by 280% in one year

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Increase in Conversion Rate

Lift in Amazon Sales

Channels Unlocked

Average daily sales

The Apple Cider Vinegar Gummy captured the hearts and wallets of moms worldwide … including Jennifer Lopez.

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Increase in CVR

Channels Unlocked

Sales Generated

Increase in AOV

This beauty brand generated over $500k in just 6 weeks with paid media buyers on Squaredance.

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Increase in CVR

Lift in Amazon Sales

Channels Unlocked

Sales Generated

This Human Optimization brand built a partner marketing program that generated over $15 million in worldwide revenue.

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New Acquired Customers

Top Campaign CVR

Campaign Promoted

Total Clicks Generated

This group of mobile and e-commerce gurus generated over $1M in sales for their brand partners

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New Acquired Customers

Top Campaigns CVR

Campaign Promoted

Total Clicks Generated

Unicorn Innovations

This performance marketing team generated over $7M through paid advertising campaigns

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New Acquired Customers

Top Campaign CVR

Campaign Promoted

Total Clicks generated

Honest Brand review

This review site earned over $400k after discovering new brands

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FAQ

Explore our FAQ page for detailed answers to common questions. Get the information you need quickly and easily!

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