Deep dive

Discover why setting a low cost-per-acquisition (i.e. payout) isn't just bad for affiliate marketing campaigns, but could also damage valuable relationships. We explain how to balance CPA with key data and introduce you to a payout calculator to help optimize your strategy.

As we navigate through 2024, the question isn't just about whether influencer marketing is still relevant; it's about executing influencer campaigns that offer genuine ROI. A significant area of concern? Coupon code aggregators. Read to find out about the risks of these sites, the implications of Google's latest policy changes, and how Squaredance addresses these concerns.

Affiliate marketing partnerships thrive on the strength of the relationships between brands and affiliates. A successful affiliate partnership framework leverages strategic alignment, preparedness, and continual evaluation of both parties to foster growth and profitability. This post offers a deep-dive into the fundamental building blocks for crafting successful affiliate marketing partnerships.

If you've got big goals for your paid advertising, and you're eager to learn how to use paid media buyers, this blog should have all the information you need to get started.

We break down the five main types of affiliate partners you're most likely to come across in an affiliate program. Learn what makes each of these partner types unique, and whether they're right for you and your goals.

Top five reasons why affiliate marketing should be every brand's secret weapon.

Get impactful tips for making the most of your affiliate partnerships, learn what affiliate partners are, why they’re so valuable for your business, as well as how to offer affiliate marketing and connect with the best affiliate marketing offers.

We summarize who we are, why we exist, how our program works, and the different types of partners we connect brands with.