Q2 2024 Affiliate Marketing Channel Performance Report
We're more than halfway through the year, which means it's time to step back, analyze, and optimize. Gear up for the indispensable Q2 2024 Affiliate Marketing Channel Performance Report, designed specifically for marketers looking to maintain a leading edge in the dynamic industry landscape.
In Q2 2024, affiliate marketing saw significant changes. There was a strong balance in supply and demand, leading to more campaigns and increased traffic.
Despite higher clicks, sales and conversions dipped towards the quarter's end. Klaviyo's email marketing remained highly effective, with more affiliates adopting this channel. Bing, Yahoo!, and DuckDuckGo showed potential for better conversions but remain under-utilized. LinkedIn saw significant activity, suggesting growth potential, while performance on Meta platforms lagged, indicating a need for strategy reevaluation. The Health & Wellness sector continued strong.
For Q3, focusing on effective channels and revisiting underused platforms is advised to boost campaign performance.
Key Findings:
- 31 different channels were attributed with generating clicks, down from 32 in Q1.
- 23 different channels were attributed to generating sales, same as Q1.
- YouTube is still the most under-indexed Big 5 channel for active affiliates running
- Google - and search, in general - continue to plough along with incredible consistency.
- There are 58% more campaigns running on the platform than last Q2, with 77% more traffic generating affiliates, showing a strong supply and demand marketplace.
A Preview of What’s Inside
Stay Tuned for Regular Intel
At Squaredance, we are committed to supporting our community with the freshest insights to ensure you're always ahead of the curve.
With our regular quarterly reports, you'll have the intel you need to navigate and excel in the cut-throat world of affiliate marketing. Keep your eyes peeled for our in-depth Q3 2024 Report.
Download the Q2 2024 Performance Report Now
The DTC marketing landscape remains highly competitive, with only those who pursue innovative approaches thriving. Brands maintaining traditional strategies and overlooking shifts risk falling behind.
Secure your copy of the Q2 2024 Performance Report today and arm yourself with impactful, data-informed marketing strategies.
