Squaredance’s New Pricing Model: More Affordable Than Ever
Learn about our aggressive new approach to pricing. The goal? For brands to see savings much quicker, allowing them to grow and reinvest into their partnerships more effectively.
At Squaredance, we’ve always been focused on removing barriers to make it easier for DTC brands to gain access to performance marketing experts. That’s why we’ve decided to take an even more aggressive approach to our pricing, lowering our qualifications to reach more affordable payment tiers. This change aims to help brands see savings much quicker in their campaigns, allowing them to reinvest and grow their partnerships more effectively.
Why Change the Pricing Model?
As much as our pricing tiers were helping brands with high sales volume, it wasn’t as advantageous for the newer and smaller brands that were hoping to tap into new growth opportunities on Squaredance. So we revisited our pricing strategy with a clear mission in mind: make advertising more accessible for all brands, especially when ad costs are skyrocketing elsewhere.
What’s New in the Pricing?
We’ve radically changed our weekly traffic payout tiers so ALL brands can start seeing savings much earlier in their campaigns. We’re also offering every brand the option to pay via pre-authorized ACH, providing an immediate 3% savings on our platform fees.
Starting March 3rd, 2025, our new pricing model will look like the following:
Squaredance exists to help DTC brands scale their performance marketing efforts, and helping to pass more savings back to them as they scaled. But what we found was our savings tiers were too high, preventing a lot of successful brands from benefiting from our model. These changes are now designed to help every single brand, big or small, benefit from our new pricing model, allowing them to invest more into their campaigns and partnerships.
Looking Ahead
Squaredance’s bold pricing update marks a significant shift in how brands can manage and benefit from affiliate marketing. By enabling brands to experience savings earlier, Squaredance is paving the way for stronger collaborations and sustained growth in performance advertising. This proactive approach promises not only to empower existing brands but also to attract new partners looking for an equitable, effective marketing solution.
