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Check out our blog to learn about the latest trends, tactics and opportunities in partnership marketing ad.

Q3 Round Up

A slew of innovative brands have decided to dance with us in Q3, and this isn’t just news; it’s a transformation. With new players in the mix, the potential for impact and profit is bigger than ever.

October 26, 2023

Making Sense of Affiliate Performance: A Deep Dive into Profile Metrics

Affiliate marketing thrives on seamless connections. Brands are in a continuous hunt for affiliate partners that resonate with their mission, while affiliates need platforms where they can genuinely reflect their potential. Yet, often, the bridge between the two seemed fragile. That's where our newest feature, Profile Metrics, comes into play.

September 28, 2023

How to Determine Partner Payouts (Calculator Included!)

Setting a payout for affiliates can be scary! That's why we've built this in-depth affiliate payout calculator, so you can understand the costs associated with your business, your profit margins, and what you can afford to pay an affiliate while still turning a healthy profit.

September 21, 2023

Secrets to Recruit and Scale Affiliate Partnerships

In the final part of our BFCM 2023 series, we cover one critical piece of the puzzle that can make or break your BFCM success: recruiting the right affiliate partners. Download our guide to learn how to discover and scale the best affiliate partnerships.

November 13, 2023

Learn how to launch a BFCM Campaign in 8 Steps

Download our guide to learn how to launch a campaign in as little as 20 minutes. Squaredance is designed to open doors to new customers and help you reach unparalleled heights. This proves to be especially powerful during the busy shopping season.

November 4, 2023

Setting Affiliates up for Success: Use this Template for your Go-To-Market Package 

Last week, we armed you with the knowledge to craft compelling creative assets, and this week we’re shifting our focus to the champions of your promotions: Affiliates. The secret weapon to your BFCM GTM.

October 30, 2023

Asset Development: Ads, Presells, LPs, and More

With Black Friday and Cyber Monday (BFCM) on the horizon, the competition for consumer attention is about to heat up. An offer alone isn’t enough; it's the assets supporting that offer that will define its success. Download our guide for inspiration on the types of assets you'll need to drive up affiliate sales.

October 20, 2023

The Art of Crafting Offers: A Blueprint to 10x Your Sales

BFCM is the Super Bowl of e-commerce. With a flurry of deals and offers popping up left, right, and center, how does one ensure their brand not only captures attention but can capitalize on it by driving customers down the path of purchase to transact? The answer: Master the Art of Crafting Irresistible Offers. Get our Ultimate Guide to learn how.

October 10, 2023

Optimize Your Partner Program Ahead of the Shopping Season

BFCM is right around the corner, which means it’s time to have all hands on deck. Over the next few weeks, we’ll show you how to build an affiliate program on Squaredance in just 40 days that will 10x your sales volume.

September 20, 2023