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Blog Articles

Check out our blog to learn about the latest trends, tactics and opportunities in partnership marketing ad.

How to Determine Partner Payouts (Calculator Included!)

Setting a payout for affiliates can be scary! That's why we've built this in-depth affiliate payout calculator, so you can understand the costs associated with your business, your profit margins, and what you can afford to pay an affiliate while still turning a healthy profit.

September 21, 2023

Secrets to Recruit and Scale Affiliate Partnerships

In the final part of our BFCM 2023 series, we cover one critical piece of the puzzle that can make or break your BFCM success: recruiting the right affiliate partners. Download our guide to learn how to discover and scale the best affiliate partnerships.

November 13, 2023

Learn how to launch a BFCM Campaign in 8 Steps

Download our guide to learn how to launch a campaign in as little as 20 minutes. Squaredance is designed to open doors to new customers and help you reach unparalleled heights. This proves to be especially powerful during the busy shopping season.

November 4, 2023

Setting Affiliates up for Success: Use this Template for your Go-To-Market Package 

Last week, we armed you with the knowledge to craft compelling creative assets, and this week we’re shifting our focus to the champions of your promotions: Affiliates. The secret weapon to your BFCM GTM.

October 30, 2023

Asset Development: Ads, Presells, LPs, and More

With Black Friday and Cyber Monday (BFCM) on the horizon, the competition for consumer attention is about to heat up. An offer alone isn’t enough; it's the assets supporting that offer that will define its success. Download our guide for inspiration on the types of assets you'll need to drive up affiliate sales.

October 20, 2023

The Art of Crafting Offers: A Blueprint to 10x Your Sales

BFCM is the Super Bowl of e-commerce. With a flurry of deals and offers popping up left, right, and center, how does one ensure their brand not only captures attention but can capitalize on it by driving customers down the path of purchase to transact? The answer: Master the Art of Crafting Irresistible Offers. Get our Ultimate Guide to learn how.

October 10, 2023

Optimize Your Partner Program Ahead of the Shopping Season

BFCM is right around the corner, which means it’s time to have all hands on deck. Over the next few weeks, we’ll show you how to build an affiliate program on Squaredance in just 40 days that will 10x your sales volume.

September 20, 2023

The Benefits of working with Paid Media Buyers

If you've got big goals for your paid advertising, and you're eager to learn how to use paid media buyers, this blog should have all the information you need to get started.

August 29, 2023

Switching to ACH/PAD Pays Off

Exciting news for brands! Every time you pay an invoice with ACH Debit/PAD, you’ll earn a 2% credit towards Boosts, our new one-time payment feature.

August 28, 2023