Asset Development: Ads, Presells, LPs, and More
With Black Friday and Cyber Monday (BFCM) on the horizon, the competition for consumer attention is about to heat up. An offer alone isn’t enough; it's the assets supporting that offer that will define its success. Download our guide for inspiration on the types of assets you'll need to drive up affiliate sales.
With Black Friday and Cyber Monday (BFCM) on the horizon, the competition for consumer attention is about to heat up. In the last update, we discussed the power of crafting irresistible offers. But an offer alone isn’t enough; it's the assets supporting that offer that will define its success.
Let’s dive into the heart of what amplifies an offer's reach and effectiveness: Asset Development
1. Ads: The Frontline in Consumer Engagement
Ads are often your first touchpoint with potential customers. Their purpose? To grab immediate attention and generate curiosity. Whether they're video snippets, carousel images, or single-image placements, a good ad helps set the stage for your BFCM campaign.
2. Advertorials: Educate While You Sell
Advertorials merge engaging articles with promotional intent. They’re fantastic resources for providing deeper insights into your products or services while still maintaining a persuasive edge. Use them to tell a story that resonates with your audience.
3. Listicles: Engaging & Informative
Everyone loves a good list. Whether it's “Top 10 Products You Can’t Miss This BFCM” or “5 Reasons Our [Product] Is a Must-Have,” listicles offer a digestible and fun way to engage potential customers, while often addressing how you solve their key pain points.
4. Reviews: Building Trust Through Authenticity
Consumers trust their peers. Showcase genuine customer reviews, ratings, and testimonials on your assets where possible. Let your satisfied customers do the talking and build credibility for your products.
5. Landing Pages: Where Conversions Happen
Every BFCM offer deserves a dedicated landing page that’s optimized for conversion. It should clearly communicate the offer's value, incorporate compelling CTAs, and provide a seamless shopping experience, ensuring users proceed to checkout without distractions.
6. Upsells: Elevate the Customer Experience
Once a customer has decided to purchase, upsells come into play. Offer complementary products or exclusive deals, encouraging them to maximize the value of their purchase.
The Power of Assets: Practical Tips & Examples
Crafting these assets might seem daunting, especially with BFCM just around the corner. But fear not! Our latest playbook provides real-life examples of each asset type to inspire and guide you. Plus, you’ll find practical tips to craft these assets efficiently, ensuring you're ready to make the most of the BFCM frenzy.
Remember, while a stellar offer is the cornerstone of a successful BFCM campaign, it's the supporting assets that will determine its reach and impact. It's time to equip yourself with the right tools and strategies to make this BFCM your most successful yet.
