Experience the Power of Conversion-Focused Landing Pages
Why do you need a landing page for your DTC brand? Here are some helpful tips to consider to help you build a great conversion-focused DTC landing page.
What is a conversion-focused landing page?
This is not your main website/store.
Conversion-focused landing pages can be built using tools like unbounce or instapage that simplify the shopping experience and convert customers faster. Said another way, they do a better job selling the customer vs encouraging a shopping experience.
These landing pages are typically differentiated by the following tactics:
💡 Marketing angle i.e. dwelling on a particular solution to a problem, catering to a specific audience/demo, deeper product education etc.
💡 Focus on selling one product i.e. hero, best seller, value bundles. Building a website that aims to sell one product vs your entire catalogue eases the burden for customers.
💡 Model i.e. direct sale, subscription, free trial, cost-per-lead ++. Experimenting with different price points or models can uncover the optimal model that maximizes performance and profitability.
💡 Channel i.e. aligning the LP strategy to the specific buying behaviours of platforms like Facebook, TikTok, Taboola, Reddit etc. Just because a channel failed for you in the past, doesn’t mean the channel doesn’t work. Maybe your website wasn’t optimized for those types of customers.
Why build conversion-focused landing pages?
✅ Increase conversion rates
✅ Lower CACs
✅ Increase AOV/LTV
✅ Attract larger partners that can drive meaningful sales volume
✅ Deliver consistent sales volumes all year round
✅ Tap into new customer cohorts you weren’t aware existed
With a looming economic downturn, sky-high customer acquisition costs and increasing competition, brands can still grow. 📈
Committing resources to learn and develop this muscle can drastically change the trajectory of your growth.
Here are some resources to get started:
6 Types of Conversion-focused Landing Pages
Vendors we recommend:
