Unveiling Partner Lifecycles: A Game-changer in Affiliate Marketing Performance on Squaredance
As the old saying goes, "knowledge is power", and when it comes to managing and building relationships with your affiliates or partners, having full-scale knowledge of their performance can significantly enhance decision-making abilities. Say hello to Partner Lifecycles - a brand new feature on Squaredance designed to offer precise insights into the performance of every partner.
As the old saying goes, "knowledge is power", and when it comes to managing and building relationships with your affiliates or partners, having full-scale knowledge of their performance can significantly enhance decision-making abilities. Today, we are thrilled to announce the launch of Partner Lifecycles - a brand new feature on Squaredance designed to offer precise insights into the performance of every partner.
A New Perspective on Partner Performance
Ever found yourself contemplating how a newly onboarded affiliate is performing? Or pondering about the areas where a certain partner is more efficient? Say goodbye to all your concerns as with Partner Lifecycles, you will be able to rapidly determine who's scaling, who's stable, and who is showing marks of churn. Consequently, this information will be your guide in making informed decisions for the optimization of your campaign's performance.
Rewards and Recognitions - Making it Matter
For a partner who is scaling up in your campaign, you can swiftly browse through their performance or opt for a detailed insight, such as the landing pages, regions, devices, and channels they employ to stimulate sales. This invaluable information assists you in deciding whether to incentivize those partners with custom payouts, or even perhaps, offering them a one-time bonus to applaud their efforts.
Churning Partners - A Deeper Dive
Conversely, it is crucial to evaluate partners who are churning. After all, their decline in performance may act as a signal for you to extend a helping hand, to understand the root cause, and potentially help rebuild their uptrend.
Clarifying Partner Lifecycles
For clarity, let’s break down the various Lifecycles:
- Pending Partners: This applies to newly-acquired or prospective partners who are prepping to promote. This also includes partners who have applied to the campaign and are currently awaiting a response on their application.
- Testing Partners: These are recently approved partners or the ones who started driving traffic within the last 14 days.
- Scaling Partners: Approved partners exhibiting a consistent surge in sales.
- Churning Partners: Approved partners with a decreasing sales trend.
- Steady Partners: Partners who maintain a consistent sales performance.
- Churned Partners: Previously active partners who have ceased promotion or failed to generate substantial traffic in the last 21 days.
- Inactive Partners: Approved partners who have not generated substantial traffic over the last year.
- Rejected Partnerships: Partnerships that have been terminated.
Purpose of Introducing Partner Lifecycles
Our primary goal with the Partner Lifecycles feature is to provide powerful insights into the performance of your vital partners. With details, including a partner's performance by channels, landing pages, geographical areas, devices, we hope to provide you with the necessary data to make smarter choices for the optimization of your campaigns.
In the long term, these insights will guide you in rewarding deserving partners, avoid partner churn, intervene with partners at risk, and ultimately, manage your partner performance more effectively.
So dive into the world of Squaredance and leverage Partner Lifecycles to drive an unmatched and insightful affiliate marketing strategy. After all, it's all there, on Squaredance. We can't wait for you to experience it!
