The Art of Crafting Offers: A Blueprint to 10x Your Sales

BFCM is the Super Bowl of e-commerce. With a flurry of deals and offers popping up left, right, and center, how does one ensure their brand not only captures attention but can capitalize on it by driving customers down the path of purchase to transact? The answer: Master the Art of Crafting Irresistible Offers. Get our Ultimate Guide to learn how.

Squaredance team

October 10, 2023

BFCM is the Super Bowl of e-commerce. With a flurry of deals and offers popping up left, right, and center, how does one ensure their brand not only captures attention but capitalizes on it by driving customers down the path of purchase?

The Answer: Master the Art of Crafting Irresistible Offers.

Why Offers Matter

You might wonder, with such great products or services, why would offers make such a difference? 

The reality is, amongst the crowd of BFCM deals, consumers are bombarded with choices. When everyone has an offer, does anyone really have an offer? It gets hard for a consumer to sort through the clutter.

Because of that, your offer needs to be so compelling that it stands head and shoulders above the rest, ensuring that potential customers don’t just stop at your deal, but also complete their checkout. If you're curious about the anatomy of top-performing offers, download our guide here.

Learning from the Best

Hyper growth  brands have set an incredible precedent when it comes to successful BFCM campaigns. Their strategy? Building Offers that aren’t justattractive, but are undeniably persuasive.

Javy Coffee: Through exclusive bundles and increasing discounts, they offer more incentives the more someone buys.
AG1: They combine time-sensitive discounts with free gifts with purchase for their subscription packages.
Dyper: Ever heard of a free gift that’s worth MORE than the product being sold? Depending on your product and pricing model, this could be a clever way to secure repeat customers. 

For deeper dives into each of these examples and more, download our Ultimate Offer Guide.

Crafting Your Own Irresistible Offer

Creating a killer offer involves:

  • Understanding Your Audience: What do they want? What have they responded positively to in the past?
  • Adding Value: Whether it's a buy-one-get-one-free, a hefty discount, or a free gift with purchase. Our guide provides a ton of ideas and examples of performance-driven incentives. 
  • Creating Urgency: Make it clear this is a limited-time deal.
  • Promoting Wisely: Use all channels – emails, social media, and your website. This is where affiliates can come in extremely handy. Discover promotion strategies in the guide.

Ready for BFCM Success?

For a comprehensive walk-through on creating conversion-guaranteed offers, download the Ultimate Offer Guide here.

Equip yourself with the insights, strategies, and step-by-step instructions to ensure this BFCM is your most successful yet. Remember, in the world of sales, it’s not just about presenting a deal; it’s about presenting THE deal.

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