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Why Coupon Code Aggregators are Costing you more than just Revenue

As we navigate through 2024, the question isn't just about whether influencer marketing is still relevant; it's about executing influencer campaigns that offer genuine ROI. A significant area of concern? Coupon code aggregators. Read to find out about the risks of these sites, the implications of Google's latest policy changes, and how Squaredance addresses these concerns.

May 6, 2024
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Guide to building strong affiliate partnerships

Affiliate marketing partnerships thrive on the strength of the relationships between brands and affiliates. A successful affiliate partnership framework leverages strategic alignment, preparedness, and continual evaluation of both parties to foster growth and profitability. This post offers a deep-dive into the fundamental building blocks for crafting successful affiliate marketing partnerships.

March 4, 2024
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The Benefits of working with Paid Media Buyers

If you've got big goals for your paid advertising, and you're eager to learn how to use paid media buyers, this blog should have all the information you need to get started.

August 29, 2023
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Understanding the 5 Types of Affiliate Partners & Their Value

We break down the five main types of affiliate partners you're most likely to come across in an affiliate program. Learn what makes each of these partner types unique, and whether they're right for you and your goals.

June 16, 2023
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The Power of Affiliate Marketing for DTC Brands: 5 Ways Affiliate Marketing Can Boost Your Business

Top five reasons why affiliate marketing should be every brand's secret weapon.

May 29, 2023
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How to Work with Affiliate Partners for Your Marketing Campaigns

Get impactful tips for making the most of your affiliate partnerships, learn what affiliate partners are, why they’re so valuable for your business, as well as how to offer affiliate marketing and connect with the best affiliate marketing offers.

March 23, 2023
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How Squaredance helps you grow your business

We summarize who we are, why we exist, how our program works, and the different types of partners we connect brands with.

January 13, 2023