Experience the power of Conversion-focused landing pages

Conversion-focused landing pages can be built using tools like unbounce or instapage that simplify the shopping experience and convert customers faster. Said another way, they do a better job selling the customer vs encouraging a shopping experience. 

Squaredance team

July 11, 2022

What is a conversion-focused landing page? 

This is not your main website/store.

Conversion-focused landing pages can be built using tools like unbounce or instapage that simplify the shopping experience and convert customers faster. Said another way, they do a better job selling the customer vs encouraging a shopping experience. 

Caption: This site regularly shares and updates their list of top-converting funnels made by DTC brands of all sizes. 

These landing pages are typically differentiated by the following tactics:

💡 Marketing angle i.e. dwelling on a particular solution to a problem, catering to a specific audience/demo, deeper product education etc.

💡 Focus on selling one product i.e. hero, best seller, value bundles. Building a website that aims to sell one product vs your entire catalogue eases the burden for customers.

💡 Model i.e. direct sale, subscription, free trial, cost-per-lead ++. Experimenting with different price points or models can uncover the optimal model that maximizes performance and profitability.

💡 Channel i.e. aligning the LP strategy to the specific buying behaviours of platforms like Facebook, TikTok, Taboola, Reddit etc. Just because a channel failed for you in the past, doesn’t mean the channel doesn’t work. Maybe your website wasn’t optimized for those types of customers.

Why build conversion-focused landing pages?

✅ Increase conversion rates

✅ Lower CACs

✅ Increase AOV/LTV

✅ Attract larger partners that can drive meaningful sales volume

✅ Deliver consistent sales volumes all year round

✅ Tap into new customer cohorts you weren’t aware existed

With a looming economic downturn, sky-high customer acquisition costs and increasing competition, brands can still grow. 📈

Committing resources to learn and develop this muscle can drastically change the trajectory of your growth.

Here are some resources to get started:

6 Types of Conversion-focused Landing Pages

DTC Scrapbook

DTC Brands Megasheet

Vendors we recommend:

Oddit 

Hoox

ConversionWise

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